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Stock Video Clips

Written by Michael Nelson

A case for Stock Video.

As a content creator and videographer I really want to tell you that your Video Inbound Marketing efforts need only custom video creation. As a business owner, I definitely want to tell you that you need custom video creation. The thing is, that is not always the case. On some occasions stock video is the perfect solution regardless if it is for television, social media, youtube, or your website. Let me lay out the pros and cons for you. Let’s use the video above as an example. 

Pros

  • You can possibly save a ton of time. In the video above we had a limited amount of time to shoot, edit, and deliver a video. Finding the right actors, choosing locations, scheduling, and all the different details that go into getting footage, can sometimes take weeks or months. By going with stock footage we were able to forgo all of that and get right to finding clips and editing. 
  • You can save a ton of money. In the world of video time equals money. If we had to shoot custom footage to line up with what we had for stock video clips, it would have cost thousands of dollars. When I say thousands I mean closer to ten than 2. 
  • Options. There are so many clips available that you can cover almost every scenario imaginable. In some cases you are able to find clips that you could not create without considerable time and cost. Stock video clips give you seemingly never ending possibilities. Need a drone shot of Norway or like the one below but don’t want to spend the resources to get one? No Problem, Stock video is here. Don’t want to wait for a solar eclipse but want one in your video? Stock video. 

I am sure there are other points we can make for the use of stock video but I think you get the gist? Let’s discuss the cons.

Cons

  • The stock video clips are not unique to your video. Everyone has them so there is a very good chance you may see some of the clips from yours in other people’s videos. 
  • You lose social engagement. If you are using these videos for social media or television, having you and your people in the video will increase engagement. As people recognize you they begin to comment, share, and discuss. This is exactly what you want to help organically gain traction, especially with inbound marketing. Using stock video can drastically reduce this and have a negative effect on your marketing efforts.
  • Sometimes there just are not stock videos clips that line up with your message they way you would want. This is one of the times that stock video is limiting and the only thing you can do is shoot custom video unique to your situation. 

As you can see some reasons for and some reasons against. There are situations where you will absolutely want to use stock video for your top of the funnel marketing assets. This does not mean you should automatically go for stock videos that you just throw your logo on. There are also situations where we will want to create custom videos suited perfectly to your needs. Lead generating machines that will give you an amazing ROI. Not sure when to use them and when not to? Shoot us an email and we can help you figure it out.

This is an aerial shot of Norway from a stock video site. Like I said, options.

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