As a content creator and videographer, I really want to tell you that your video inbound marketing efforts need only custom video creation. As a business owner, I definitely want to tell you that you need custom video creation. The thing is, that is not always the case. On some occasions, stock video is the perfect solution, regardless if it is for television, social media, YouTube, or your website. Let me lay out the pros and cons for you. Let’s use the video above as an example.
I am sure there are other points we can make for the use of stock video, but I think you get the gist.
As you can see, there are some reasons for and some reasons against using stock video clips. There are situations in which you will absolutely want to use stock video for your top-of-the-funnel marketing assets. This does not mean you should automatically go for stock videos that you just throw your logo on. There are also situations in which you will want to create custom videos perfectly suited to your needs—lead-generating machines that will give you an amazing ROI. Not sure when to use them and when not to? Shoot us an email, and we can help you figure it out.
An aerial shot of Norway from a stock video site: