As someone who shoots a good amount of video for clients every week I really want to tell you that you need to put down that cell phone and hire us to do that video instead. 2 years ago this was basically true if you wanted to use that video for anything other than facebook. Today however, with cell phone cameras as robust as they are, it just is not the case. So instead of of telling you to stop shooting video on that cell phone I am saying go ahead do it - but hire us to do the editing instead. Editing is where the art is they say and editing is the difference between a good video and a great video that sells.
So with you shooitng in mind, and or team constantly wincing as we see DIY shooters making some pretty basic mistakes, we put togethe this simple cheat sheet to help you shoot video we can edit.
For my videographer friends - obviously there are exceptions to everything stated here. This is a simple cheat sheet for people to shoot simple usable video. Don't hate.
For our DIY Shooters here some simple tips to keep in mind while capturing video on your cell phone.
Other things to note -
Audio quality is probably more important than video quality when it comes to interviews. You need to either upgrade sound equipment, shoot somewhere very quiet, or both. Sound pollution will RUIN your video, make it unwatchable, and waste a lot of time.
For Interviews a lapel mic is best but shotgun mics are also ok. You’ll need to do a little research to find the best audio capture device for your phone.
This is not all the answers but for most of you shooting some videos for your website or social profiles - this will help.
The two biggest sins I see are orientation (holding your phone vertical when it should be horizontal) and audio. Audio is so important. People will watch a video that has shaky footage but audio that is muffled, has a ton of hum, or is non existent will lead to instant click aways.
Have a question or comment? Shoot us an email. Oh and if you want to download this little cheat sheet - click below.