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5 Indicators You Need Help

with your marketing

Instagram's Limitations

I know these days everyone’s time is short and our attention is shorter. I won’t spend a lot of time setting this article up. You're looking for specific answers and I hope to deliver. So with no further ado, here they are: 5 indicators you need help with your marketing. 

  • How are you using your website? Too often people say I just need a website so I look credible. I think that is great and I agree 100% but we need to take this a step further. How do you plan on integrating your website into your sales process? How are you integrating it into your marketing? How are you using your website to automate operations or customer service? I know what you are thinking: “I don’t have that type of budget just yet.” I get it and I agree you need to work within your budget. I also know a well built - functional site can save you time on labor and make you efficient. If you are trying to run lean - hire the right website development team. 

  • Is your website the focal point of your digital marketing efforts? You should always be driving new prospects to your website. They should be able to learn about who you are, what you do, and why they may want to work with you. One step further there should be a really easy call to action like “Get Started” or “Hire Us”. There should be plenty of content to help your prospect through their buying process and there should be many, many, many points of entry into your automation systems. You're using marketing automation to run your sales cycle for you so you can focus on other things than follow up, right? 

  • Do you have a clean responsive badass website and no clue how to send people to it? Are you using inbound marketing solutions, organic traffic (unpaid), social media, blogs, video, photo & memes? Perhaps you have unsuccessfully tried paid traffic with Facebook Ads, Google Ads, or maybe target driven banner ads? Are you using them correctly? Not at all? You should also be retargeting and remarketing to get the prospects back again and again until they convert. Are you using retargeting pixels? Speaking of conversion - How are you defining web conversions? So many questions I know but this is digital marketing! BTW, print is still an efficient way to send people to your website if done correctly and in the right places. 

  • Are you sending custom content and messaging to qualify prospects? Or are you sending the same types of content to anyone willing to receive it, and sometimes people who are not willing as well? First of all, get rid of your “general subscriber” email list. If you are doing your marketing right there is no such thing as a “general” subscriber. Specificity is where it is at! While we are here please Please please stop buying email lists - Seriously. Google has been quite clear on this and so have all the major email marketing companies like Constant Contact and Mailchimp. A bought list = a pissed list. A pissed list = low open rates and even lower deliverability. Seth Godin said get permission and he was right. Paraphrasing of course. If you are not familiar with ways to get permission to market to your potential prospects then ask us! Speaking of email marketing - Are you automated? Are you doing newsletters? Please stop with the newsletters. While it is ok to have a digital drip campaign going to a specific list it is not ok to keep trying to force tired old newsletters down people's throats. You should be sending very specific, very customized pieces of content, to very clearly defined prospects. Who are those clearly defined prospects? See #5. The goal is to help prospects self qualify themselves for your product or service and not waste anyone’s time.

  • Who is your target market? I have written about this one before so I won’t beat a dead horse. Above we called them clearly defined prospects and here we are saying target market - same thing. The one thing to know is if you answered “anyone” as the definition of your target market then we need to talk, or you at least need to read this blog we wrote on target market. If you don't want to read it and just want the cliff notes, here they are. You need to be as targeted as possible. You need to know how old they are, their gender, their interests, their geography, and most importantly the psychological reasons they will buy from YOU. We used to call this PAIN which has become a little old fashioned so now we call it Psychographics. Sounds fancy right? It is. I still use the PAIN acronym to help people understand it though. Wondering what that is? It’s in our next blog so stay tuned! 

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