A case for Stock Video.
As a content creator and videographer I really want to tell you that your Video Inbound Marketing efforts need only custom video creation. As a business owner, I definitely want to tell you that you need custom video creation. The thing is, that is not always the case. On some occasions stock video is the perfect solution regardless if it is for television, social media, youtube, or your website. Let me lay out the pros and cons for you. Let’s use the video above as an example.
I am sure there are other points we can make for the use of stock video but I think you get the gist? Let’s discuss the cons.
As you can see some reasons for and some reasons against. There are situations where you will absolutely want to use stock video for your top of the funnel marketing assets. This does not mean you should automatically go for stock videos that you just throw your logo on. There are also situations where we will want to create custom videos suited perfectly to your needs. Lead generating machines that will give you an amazing ROI. Not sure when to use them and when not to? Shoot us an email and we can help you figure it out.
This is an aerial shot of Norway from a stock video site. Like I said, options.